When looking at the competitors in your industry, you might realize that a lot of them are almost exactly like you. At this point, you probably tried by all means to be different, creating your own ocean, or maybe you gave up. The truth is that there are a lot of other talented businesses around […]
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It’s all about Facebook’s breakdown effect. If you understand that, you’ll understand why scaling Facebook ads is hard. The “Breakdown Effect” on Facebook ads is one of the most important concepts advertisers need to understand. It answers the most asked questions “why do my cost per acquisition increase when I scale?” If you want to learn […]
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